The first color circle was offered by Isaac Newton in the 17 century and it demonstrated the relations between the selected colors. It is not only about science, it is also about the art of color usage.Ĭolor theory divides all colors into 3 big categories and organizes them in a color wheel that you’ve probably seen on the Internet many times. Also color theory explains how the colors communicate, what methods and approaches can be used to replicate them.
#Color palette from image app how to#
Basically color theory is a science that explains how to use and mix colors, which ones of them are the matching or contrasting ones. To begin with, let’s take a closer look at the color theory, how it appeared, and what tool it has to make the color selection task easier. And the answer is – yes, they all are guided by the color theory, design trends and the colors associated with your brand. So you may be wondering if the designers have any particular guidelines when they select colors for a mobile or web application. And based on our experience we can say that the work of designers is complicated indeed. Let’s discuss Let’s discuss Color theory and wheelĪt a first glance it seems impossible not to get lost in the endless number of possible color undertones, shades and combinations. So in this article we will share with you the basics of color theory, key tips and tools that will help you to choose the right color palette for your app. That is why it is so crucial to stay aware of the key principles of color selection and combination, and pay special attention to the changing design trends. It can even become a decision making point for your potential customers.Īs research shows, people make a subconscious judgment about a product within 90 seconds of initial viewing and that between 62% and 90% of that assessment is based on color alone. And there are hundreds of such examples.ĭesign is able to highlight your brand, make it memorable and eye-catching. Deep green and white colors are associated with Starbucks, yellow and blue – with Ikea.
If you see an icon in white and red colors with a play button on it, you will immediately know that this is YouTube. Design with the properly selected color scheme is able to attract the attention of potential app users and make them interested.įor many years colors have been associated with brands.
However, the design is what really makes a solution stand out. We all get used to the fact that functionality of the application means a lot.
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